For those that run a department, are career driven, a household, and an inbox that never stops — and still can't out-discipline their way back to the body they used to have.
You'll get a system built around the schedule you actually have — the travel weeks, the back-to-back meetings, the two hundred decisions you've already made by the time dinner shows up — so this stops being one more thing you have to think about.
See If This Is a Fit In 3 Minutes →Online nutrition and strength coach for busy professionals, based in Huntington Beach, CA. Personal trainer. Menopause nutrition specialist. Licensed nutritionist.
I spent 10 years stuck in a binge-eating cycle, wrecked both ACLs, and figured most of this out the slow, expensive way — so you don't have to. These days I sit around 8.5% body fat, strong and energized well into my 40s, without giving up my relationships, my sense of humor, or a good meal.
Nobody actually wants to just lose weight. People want to be happier, less stressed, and capable of doing the things that matter to them without their body getting in the way. That's the actual job. (Also I'm a repeat joke offender. You'll notice.)
You already know protein is important. You know vegetables are good for you. You know you should probably walk more, lift weights, drink water, sleep enough, and stop eating random handfuls of things in the kitchen when you are tired. Knowledge is not the problem.
The problem is making all of that happen when work is demanding, your family needs you, you slept badly, dinner was never planned, and you have made enough decisions for one day.
And here's the part that makes it worse: you're doing the same things that used to work. They're not working the same way anymore. That's not a discipline problem — it's a different problem, and it needs a different plan.
You are not lazy. But your current approach may be asking too much of you.
You can usually make a plan work for a while. You track your food. You exercise more. You feel good. The scale starts moving and you think, okay, this time I've got it.
Then life gets busy. You travel. Someone gets sick. Work becomes a mess. You miss a few workouts. Friday night becomes the weekend, the weekend becomes Monday, and Monday somehow becomes next month.
Eventually you start again — maybe with a new app, maybe with a stricter plan, maybe with the exact same plan and a promise to be more disciplined this time.
You are starting over because the plan only worked when you had enough time, energy, and attention to hold it together.
That is what we change.
The motivated version. The one who slept eight hours, planned every meal, has an open calendar, and thinks Sunday afternoon meal prep sounds like a delightful use of three hours.
That person may show up occasionally. We are not building the entire plan around them. We are building it around the version of you who has a deadline, a sick kid, a work trip, low energy, no groceries, and absolutely no interest in cooking chicken and broccoli.
That does not mean we lower the goal. It means we stop pretending the only way to reach it is by being perfect. Your plan needs to help you make progress during good weeks and keep you in the game during bad ones.
Because a C+ week still moves you forward. Disappearing for six weeks does not.
Anyone can follow an aggressive plan for a short stretch when motivation is high. That is not the skill you need. You need to know:
There is no wagon to fall off here. There is just the plan — and what you do next.
Not something you can follow only while someone is watching.
We look at what you're eating now, when things tend to fall apart, your schedule, your history with dieting, your preferences, and your limitations. Then we build a starting plan with as few moving parts as possible.
Depending on your needs: adjusting calories or portions, increasing protein and fiber, addressing evening or emotional eating, planning for weekends, a simple strength program, and learning what to do when hunger, stress, travel, or social plans change the week.
The goal isn't just to get the scale moving. It's to understand why it's moving, and what you can keep doing.
By the end of the 90 days, you'll have a simple personal plan for normal weeks, busy weeks, travel, stressful evenings, missed workouts, maintaining your progress, and catching small slips before they become another restart.
The goal is to leave with a plan that's already been tested in your life — not one that only worked in theory.
You apply. You tell me about your goals, schedule, history, what you've tried, and what tends to get in the way. I review it personally. No sales team, no discovery call disguised as a sales call. If I think I can help, I'll send you a personal response explaining what stood out and what working together would look like. If I don't believe I'm the right person to help, I'll tell you that too.
An approach that creates a calorie deficit without making you hungry, miserable, or unable to eat with other people — tracking, portions, meal photos, or a combination, whatever actually works for you.
Fast breakfasts, workday lunches, family dinners, convenience meals, restaurant defaults, travel breakfasts, and emergency options for the days when cooking isn't happening. Not 75 new recipes — enough reliable options to stop deciding from scratch.
Two or three efficient strength sessions a week, built around your schedule and equipment — plus a shortened version for days when the full workout isn't realistic. Ten useful minutes beats waiting three weeks for the perfect 45.
Specific feedback based on what's actually happening in your life — not an automated lesson about meal prep when the real problem is the pantry at midnight.
A stressful week isn't evidence the program stopped working — it's coaching material. When work, travel, illness, or motivation shifts, we adjust the plan instead of asking you to become less human.
Your habits that matter most, your normal-week routine, your minimum plan for hard weeks, your maintenance approach, and your early warning signs — so you're less dependent on motivation, not more dependent on me.
A rigid plan works beautifully until a birthday dinner. A strict set of food rules works until you travel, celebrate, or get tired of following them. Then people blame themselves — usually they just needed a plan with more room in it.
You will still have to do the work. But the work should make sense.
These are professionals — nurses, engineers, business owners, parents — with the same kind of schedule you have.
"Working with Justin over the past 11 months has truly been life-changing. I've lost 60 pounds, but even more importantly, I've gained energy, confidence, and a much better understanding of how to fuel my body."
"I was the type that would eat clean during the week and blow everything up on the weekends. Justin helped me build a strong foundation and a healthier mindset."
"You might have gone to a nutritionist in the past where you agree on lifestyle changes, and nothing changes. Justin is different — you actually get help doing it."
"No unrealistic dieting, no restrictive dieting. I learned how to listen to my body again and have a good time eating fun food with my grandkids."
"He was there for me while I navigated difficult personal circumstances and helped me stay on track. I always felt supported and heard."
"The changes started small and sustainable, and once those were established, we would add on more. I'm still continuing to make progress even after our training has ended, which was my goal."
"There's no pressure, no guilt, just honest conversations and small steps that add up. He actually listens and adjusts."
"My time working with Justin represents the most consistent effort I've ever made to improve my health. If you're on the fence, get off of it — you've just found your trainer."
You don't have to arrive perfectly ready. But you do have to participate. I can help you adjust the plan, solve problems, and get back into rhythm. I cannot do your workouts or eat your dinner for you. Tragic, I know.
Do those things for 30 days and see no measurable progress — full refund.
Bodies and lives are more complicated than an exact number on an exact schedule. What I can do is stand behind the process that gets people there.